Brand
Guidelines

The visual and verbal standards that define Vantex across every touchpoint — from product UI to partner presentations.

VERSION 1.2 · 2025 · INTERNAL USE
Enterprise Workflow Automation
V

Color System

Vantex Navy
#0F1E36
Primary background, dark UI
Deep Slate
#1E3455
Secondary panels, cards
Signal Teal
#00C2B2
Primary accent, CTAs, links
Cloud White
#E2EAF2
Body text, light backgrounds
Slate Mist
#94A8C0
Secondary text, captions

Color Usage Ratios

60% Navy
25% Slate
15% Teal

Typography

PRIMARY TYPEFACE

Plus Jakarta Sans

All UI, headings, body, labels

MONOSPACE

DM Mono

Code, data, badges, metadata

Display / H1 Plus Jakarta Sans
700 · −3% tracking
48–64px
Automate everything
that slows you down.
Heading / H2 Plus Jakarta Sans
600 · −2% tracking
24–32px
Workflow intelligence
at enterprise scale.
Body Plus Jakarta Sans
400 · normal tracking
14–16px · 1.7 leading
Vantex connects your tools, teams, and data into a single intelligent workflow layer — eliminating manual handoffs and giving operations leaders full visibility without the overhead.
Label / UI Plus Jakarta Sans
600 · +14% tracking
10–12px · uppercase
Active workflows · Integrations · API status
Mono / Data DM Mono
400–500
11–13px
v2.4.1 · build #8819 · latency: 34ms · uptime: 99.98%

Logo Usage

Vantex
Dark background — primary
Vantex
Light background
Vantex
Teal background

Clear space

Always maintain clear space equal to the height of the logo mark on all sides. Never place the logo closer than this to any edge or other element.

Voice & Tone

Confident
not arrogant
We state things clearly and don't hedge. We've done the work — we say so without bragging.
Precise
not cold
We use specific language. Numbers, outcomes, real examples. No vague promises or filler.
Direct
not blunt
We get to the point. Short sentences, active voice. We respect our audience's time.
Human
not casual
We're a software company that talks like a person. No jargon for its own sake. No buzzwords.

UI Components

Buttons

Badges & Status

Active Connected Pending Draft Error

Form Elements

Data Display

Workflows run
1.4M
↑ 12% this month
Uptime SLA
99.98%
Last 90 days

Spacing System

Base unit: 4px. All spacing is a multiple of 4.

4px
XS
8px
SM
16px
MD
24px
LG
32px
XL
48px
2XL
64px
3XL
80px
4XL

Usage Rules

Do

Use Signal Teal for primary actions

Teal is reserved for interactive elements, CTAs, and key highlights. It draws the eye — use it purposefully.

Don't

Don't use teal as a decorative color

Using teal for backgrounds, borders, or decorative shapes dilutes its signal value and confuses users.

Do

Maintain navy as the dominant color

Navy should represent 60%+ of any composition. It grounds the brand and ensures legibility.

Don't

Don't modify the logo

Never stretch, recolor outside approved backgrounds, add effects, or use the wordmark without the mark.

Do

Use DM Mono for all data and metadata

Numbers, timestamps, API strings, version numbers, and status labels should always be in DM Mono.

Don't

Don't use more than two typefaces

Plus Jakarta Sans and DM Mono only. Never introduce a third typeface, even for decorative purposes.